If you were in Toronto this spring you remember it was bloody cold right? I kicked of the season directing 8 summer TV spots with John St. for President’s Choice. We rolled camera in late April — yeah chilly — and we needed a summer feel. So we warmed things up in the studio with sun-kissed lighting, hot BBQ grills, a dozen models, a thousand props and a crew that cannot be beat. Of course I ate everything in sight.
I’m new at Sugino Studios, and Shin has made my entry into directing motion a cinch. He DP’ed these spots with me and we had a blast. Thanks to Hannah Smit, Anna Neilson, Keri Zierler and Stephen Jurisic at John St. for having me on board.