Hello, Helen here, Edward’s studio manager!
Back in May, we had the chance to shoot this really fun project for Nutella. As someone who has no issue with eating Nutella by the spoonful, I was excited.
The days might have been long but definitely worth it for the final product. We were thrilled to see the billboards around town, so much that we made a little .gif for your viewing pleasure.
As if that wasn’t enough, there’s more! Marie and Jamie from john st. were kind enough to send us some BTS shots. Here you can see Gary the studio dog/mascot trying to give his two cents and a sloth in a Nutella lid (stay up for a long time and stare, you’ll see it).
Thanks again to john st. and Nutella!
Agency: john st.
Partner/Exec. Creative Director: Stephen Jurisic
Creative: Marie Richer and Jamie Umpherson
Production: Dana Drummond
Food Stylist: Ashley Denton
Prop Stylist: Cheryl Thompson
Photo Assistant: Rico Moran
Retouching: Neil Wysocki